Some would say premium brand products are more genuine. With higher quality ingredients, parts and materials. And that they undergo more testing & last longer. But is this all true?
These same people would say lessor brand products are knock-off . With cheaper low quality ingredients, parts and materials. With no rigorous testing or longevity. But is this true too?
Many organisations spend millions or even billions building a premium brand product. But does this give them the right to charge higher prices?
There’s no doubt some premium brands have higher quality ingredients, parts or materials. But in many other instances they don’t and the build of the lessor brand product is pretty much the same or even better. The only difference being 1 of them is classed as a premium brand & costs a good deal more.
So lets take a look at a few products and you tell us which you would choose & why?
Beanz means Heinz – right?
Well no. The Guardian newspaper pitted the nation’s favourite against other lessor known & cheaper brands. And they found that 4 of the lessor known brands were at least as good or better. And they rated Morrison’s baked beans way ahead of anyone else’s. Which deliver over 40p in savings against a tin of Heinz beans.
Audi or Skoda?
Volkswagon (as well as VW & Porsche) own car brands Audi & Skoda. Bloomberg columnist Chris Bryant wrote an article in march and asked the question. “Why bother with an Audi, when Skoda looks this good?” The article goes on to say, even in Germany Skoda is becoming the vehicle brand of choice and is no laughing matter any more. Read it here and make up your own mind.
Embryolisse Lait-Crème Concentre for £43 or £1.60 Nivea Soft Moisture?
In a recent BBC documentary, an experiment is filmed taking place over a three-week period, where 25 volunteers with ‘healthy skin’ are asked to use moisturisers of varying price points.
The volunteers were split into three groups and asked to apply an unlabelled moisturiser daily to just one half of their face, for the duration of the experiment. At the end of the three weeks, the participants’ skin was re-analysed to test for skin hydration, skin health (how well the skin functions as a barrier) and overall visual appearance.
The results showed that the group using the £1.60 Nivea experienced an increase in hydration of their skin (although this was temporary) and the group using the £43 premium brand Embryolisse Lait-Crème Concentre experienced no change what so ever.
HP Instant Ink or Infinity?
Obviously HP is much better known than Infinity by MY Total Office Solutions. Infinity provides you with a home rated wireless multi-function printer that can handle printing up to 1,000 colour pages a month, unlimited replacement ink cartridges & a full maintenance (fix or replace for the life of your agreement) package if anything goes wrong for £11.99 a month. And they even guarantee never to increase your agreement price.
Where as with HP Instant Ink you have to buy your own printer (which can cost up to or even over £100 depending on the model) and then you pay a monthly fee for the pages you print. So if you print 1,000 colour pages a month like you can with Infinity. HP Instant Ink will cost you £35.99 a month plus up to an extra £100 for an instant ink optimised printer too. Be careful as their package prices seem low at first glance, but when you go over the limit the extra charges rack up fast.
There’s also a bit of a sting in the tail too with the instant ink service. As HP say replacement cartridges may take up to 10 business days to arrive (frequently asked questions section) and they provide no form of warranty if anything goes wrong with the instant ink service. You can read this in point 19 of their terms here. This also means if your printer breaks outside of the standard 12 month warranty you’ll have to buy another one at further additional cost.
Overall Infinity provides you with certainty of your total print costs guaranteed. HP Instant Ink does not.
Apple iPhone X or Samsung Galaxy S9
We think it’s fair to say that Apple is still seen as a more premium brand than Samsung. And their iPhone became a wanna be seen with one type of product.
But really which one of these 2 flagship smart phones are the best?
Trusted reviews just last month carried out a very rigorous review on both smart phones. And overall the Samsung won out an easy winner on price and shear number of features. Although they also noted the camera on the iPhone X is not slightly better than that on Galaxy S9. You can read the full review here.
There are many other brands where you can compare premium against not so premium. And in some instances the premium would still win on quality rather than price. But there are also many instances where this is not the case.
Maybe it’s time we became less superficial & stopped just following the crowd? Maybe it’s time for us to explore the premium alternatives, which can (in many instances) deliver us fantastic savings, greater functions and a better overall experience?
Our own buying habits have changed based on this thinking. In the main we purchase Hyundai vehicles. The build quality is excellent and they come with with a 5 year (peace of mind) warranty. Plus the price is good deal cheaper than a premium brand. And the next time our smart phones need changing it will be a Samsung & not an iPhone.
Do you still buy premium brands over there lessor known rivals? And if so, why?