Shouldn’t we be giving blue light workers a little more credit?

We were supporting a charity event last weekend. A friend of ours (Scott Cunliffe of The Runaway Challenege) is 🏃‍♂️ to every premier league ground (in time to watch Burnley play them). He’s 🏃‍♂️ 3000 miles in total & it’s for a heap of good causes.

We’d agreed to provide the support 🚐 (carrying food, drinks & medical supplies) for the Liverpool leg. The plan was to 🏃‍♂️ the majority of the distance on Saturday. Leaving 5 miles on the Sunday (as it was an early kick off). 50 miles later (yes 50!) the team arrived safe at the hotel.

I can’t recall ever going to a premiership ⚽ match. But come the day of the game. Do you know what really struck me?

The amount of blue light workers deployed to cover this high profile event. Outside there were rows of police vans, teams of horses & an army of police officers. I’m sure the ambulance service & fire brigade were on standby too.

It made me 🤔. When lots of us are out enjoying ourselves at high profile sporting events. It’s the blue light workers that keep us safe & healthy. For them it’s a 365 24/7 vocation (it’s more than a job). But do we really give them the credit they deserve?

After this expereince. I wanted to find a way of giving credit to our blue light workers & showing them a little appreciation. But what can a printing solutions business do for a blue light worker?

After doing a little digging around the term ‘Blue Light’. I came across a website designed specifically to help blue light workers save 💰. Once registered. It provides a 💳 & code where blue light workers can claim discounts through registered online organisations or high street stores.

We’ve registered our home printing service. Infinity. NHS, Emergency Services & Armed Forces personnel can claim 17% off. Making our monthly fee just £9.99. Thats a real steal (excuse the pun) for a fully maintained wireless multi-function printer with unlimited replacement printer cartridges.

The blue light scheme covers a huge amount of personnel:

  • 4×4 Response
  • Ambulance Service
  • Blood Bikes
  • Border Force
  • British Army
  • Cave Rescue
  • Community First Responders
  • Fire Service
  • Highways England Traffic Officer
  • HM Armed Forces Veterans
  • HM Coastguard
  • HM Prison Service
  • Immigration Enforcement
  • Lowland Search and Rescue
  • MoD Civil Servant
  • MoD Fire Service
  • MoD Police
  • Mountain Rescue
  • NHS
  • Police
  • Red Cross
  • Reserve Armed Forces
  • RNLI
  • Royal Air Force
  • Royal Marines
  • Royal Navy
  • Search and Rescue
  • Second Line Responders
  • St Andrews Ambulance
  • St John Ambulance
  • UK Visas and Immigration

For me. It’s a win win & is a great way to give some credit back to our blue light workers. Whilst also helping us grow a little too.

If you’re willing to give blue light workers a little credit (against your products & services). It could be a great way for you to grow a little too.

A penny (credit) for your thoughts?